The world of communication has made some drastic changes in the last decade.  We have come from a time of face to face communications to a time of communication using various technologies.  We have left a time of slower interactions, like US mail, to faster processes, like email and instant messaging.  We've abandoned the long and tedious search for information, to now having most information at our fingertips.

Online Video Marketing For The Small Business

Video is one of the most popular tools of messaging today.  Unlike the past, where it was time consuming and very costly to create a video, it is now very affordable and relatively easy to put your message out there for all to see.

In fact, YouTube is now the second most popular search engine on the internet today.  People love to consume videos.

So, what does that mean for you…the business owner? 

1.  You are now able to create affordable video marketing

As video technologies have continued to evolve over the years, the opportunity to produce and distribute video at a more affordable cost has also presented itself to the business owner.  In the past, in order to develop video marketing media for your small business, you'd have to hire a video production company, often use hired talent and distribute the video via television channels.  This all came with a hefty price tag, often too much for the average small business owner.

However, this is no longer the case.  You can now have videos produced and distributed at a much more affordable rate, providing the small business the ability to now compete with even the largest companies.

2.  You are able to direct your video to a tailored market

Not only has video marketing become more affordable, but you can now also be more selective at directing your video of your products and services to the right demographic.

One way to do this is to use keywords correctly.  Keywords are those words that you will use in your video descriptions that are searched for by those looking for your products or services.  For example, if you are a chiropractor and are creating a video, you want to use those terms that are searched for.  This may include 'back pain treatment' or 'treat neck pain'.

There are many other ways to get your videos in front of those that are your potential prospects.

3.  You are able to develop trust with the consumer

One of the most important aspects of selling your products or services for your business is developing trust with the buyer.  Fortunately, video provides you with a great opportunity to do this.

Video marketing can allow you the opportunity to put a 'face' of your business in front of the camera.  Do to the lowered cost of video production, you can create a series of videos that feature people within your business.  This may include the owner or various employees within the business.

Think of your own buying habits.  If you are like most, you'd much prefer to put a face to a product that you are deciding on buying.  By creating videos, with 'real people' from your business in them, you can develop a trust with the consumer that no other media source allows for.

4.  You are able to direct the viewer to take action

Wouldn't it be great to be able to automatically direct your prospective customers or clients to take the action you want them to take?  Well, with video you can.

With online video marketing, you can integrate your video directions with processes such as obtaining information or purchasing.  You are able to quickly embed buy buttons for the viewer to click on immediately.  You can embed links to take the viewer to other pages or resources that you want them to view.  You can capture viewer information with forms that the viewer can fill out when they finish watching your video.

This ability is very powerful and should be fully taken advantage of.

5.  You are able to create videos that are simple and quick

When you create video for your business, you don't need to create a 3 hour documentary film.  In fact, in most cases, a video that is less than 4 minutes is perfect.

The attention span of those that watch videos online is relatively short.  That's why you should try to keep your marketing videos short as well.  Viewers tend to begin to lose focus after several minutes.  Keeping your videos under 3-4 minutes in length is most effective. 

Of course, there are times when longer videos can be very effective too.  This just depends on the content and what you are attempting to get across.  Viewers tend to have certain presumptions about video length.  A complex instructional video on massage technique is expected to be longer than a video about massage services for Valentines Day.  Video length is important.

Video marketing is now available for virtually every small business.  What was previously out of reach, is now accessible and now puts you on a level playing field with your competitors (even the large ones).

To learn more about video marketing for your small business, call us at 877-391-9715.